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Process We Follow

PrimeLogic follows a clear, transparent and data-driven delivery process. Every project moves through well-defined stages – from discovery and strategy to launch and ongoing growth – so you always know what’s happening, who is responsible and what comes next.

  • Structured phases with clear entry and exit criteria.
  • Single point of contact and dedicated specialist team.
  • Weekly updates, demo calls and shared dashboards.
  • Obsessed with measurable outcomes, not just deliverables.
Start a project with this process

At a Glance

  • Average project duration: 4 – 10 weeks (depending on scope).
  • Engagement style: agile sprints with fixed milestones.
  • Communication: Slack / WhatsApp + weekly review call.
  • Tools: Figma, Notion, Jira/ClickUp, Google Analytics, GA4, Looker Studio.

End-to-End Project Flow

Every website, campaign or AI automation project passes through these core stages. Smaller projects may combine stages; larger ones run several cycles of this process.

01

Discovery & Alignment

We begin with a structured discovery workshop to understand your business model, audience, current assets and challenges. This alignment ensures we solve the right problems from day one.

02

Research & Strategy

We review competitors, customer journeys and available data to define the strategy. This includes positioning, funnel design and the KPIs we’ll be accountable for.

03

Information Architecture

For web and product work we map site structure, navigation and page-level objectives. For campaigns we design the funnel and traffic sources.

04

UX / UI Design

We create wireframes, prototypes and visual designs. You review flows in Figma and provide feedback before development starts.

05

Development & Integration

Developers build responsive interfaces, connect APIs, configure CMS/eCommerce and implement AI or automation components.

06

Content & Tracking Setup

We integrate your content, configure analytics, conversion events, goals and dashboards so performance is measurable from launch.

07

Testing & Quality Assurance

Functional, responsive and cross-browser testing plus forms, payments, funnels and AI flows are thoroughly validated.

08

Launch, Optimisation & Handover

We deploy to production, monitor for stability and iteratively optimise based on data. You receive documentation and training.

Sample 6-Week Website & Funnel Timeline

Exact timelines depend on scope and the speed of feedback. The example below is typical for a new marketing website with one main lead-generation funnel.

Week 1 – Discovery & Strategy

  • Kickoff call, intake questionnaire and access to existing assets.
  • Discovery workshop (90–120 minutes) with key stakeholders.
  • Audit of current website, analytics, campaigns and competitors.
  • Definition of main goals, audiences and success metrics.

Week 2 – Architecture & Wireframes

  • Sitemap and navigation plan.
  • Low-fidelity wireframes for key pages / funnel screens.
  • Feedback loop + one round of revisions on UX flows.

Week 3–4 – UI Design & Development

  • Visual design concepts and full UI design in Figma.
  • Frontend development (responsive) and CMS setup.
  • Content integration (copy, images, video where available).

Week 5 – Integrations & QA

  • Forms, email marketing and CRM connections.
  • Analytics, events, pixels and dashboards configured.
  • Comprehensive testing on major devices and browsers.

Week 6 – Launch & Optimisation

  • Go-live to production environment.
  • Monitoring for technical issues and first performance data.
  • Post-launch optimisation and handover/training session.

Your Responsibilities

  • Provide timely access to hosting, domains and existing tools.
  • Assign one main decision-maker for feedback and approvals.
  • Supply brand assets (logo, colours, fonts) or approve new ones.
  • Collaborate on core messaging and offers.

PrimeLogic Responsibilities

  • Manage project plan, deliverables and communication.
  • Translate goals into clear design and technical decisions.
  • Ensure best practices in UX, SEO, performance and security.
  • Provide documentation and post-launch support options.

How You Can Work With PrimeLogic

We offer flexible engagement models depending on whether you need a one-off build or an ongoing growth partner.

Project-Based

Ideal for website builds, rebrands, campaign setup or a defined AI automation project with a clear scope and outcome.

  • Fixed scope and milestones.
  • Clear timeline and payment schedule.
  • Great for redesigns, migrations, one-time builds.

Retainer / Growth Partner

Best when you need an ongoing team to manage, optimise and grow your digital presence month after month.

  • Allocated hours per month across disciplines.
  • Rolling roadmap prioritised together each quarter.
  • Continuous A/B testing, campaigns and optimisation.

Dedicated Squad

For fast-growing teams that want PrimeLogic as a plug-in product / marketing team with embedded specialists.

  • Fixed pod: PM, designers, devs, marketers, AI engineer.
  • Works in your tools and communication channels.
  • Best for funded startups and high-growth brands.

Consulting & Audits

Shorter engagements focused on auditing, strategy and training for teams that already have implementation capacity.

  • Website, funnel or analytics audits.
  • Marketing/AI strategy workshops and roadmaps.
  • Internal team training and playbooks.

Communication, Tools & Transparency

Clear communication and visibility are just as important as good design or code. That’s why we set up a simple structure at the beginning of every engagement.

Communication Rhythm

  • Weekly status calls (30–60 minutes) to review progress and next steps.
  • Async updates via Slack/WhatsApp and shared Notion/Jira boards.
  • Design and dev reviews through Figma comments and staging links.

Tools We Use

  • Figma for UX/UI and prototypes.
  • Notion / ClickUp / Jira for tasks and documentation.
  • Google Drive for file sharing.
  • GA4, Tag Manager and Looker Studio for analytics and reporting.

Reporting & KPIs

  • Baseline metrics captured before we start.
  • Monthly or bi-weekly performance summary reports.
  • Dashboards with traffic, conversions, revenue and campaign data.
  • Clear action items for the next cycle based on insights.

Ready to plug this process into your business?

If this way of working matches how you like to collaborate – clear phases, measurable goals and honest communication – we’d be a strong fit. Share a bit about your project and we’ll propose a plan using the same workflow you’ve seen here.

Request a project plan

What happens next?

  • We review your message and any materials you share.
  • Optional 20–30 minute intro call to clarify questions.
  • A written proposal with scope, timeline and investment.
  • Once approved, we schedule your project kick-off date.