Insights, Guides & Resources

The PrimeLogic Insights hub is where we share frameworks, playbooks and case studies from real client work. Whether you’re planning a new website, scaling ad spend or testing AI automation, you’ll find step-by-step ideas you can apply immediately.

  • Practical, real-world examples – not generic theory.
  • Focused on measurable outcomes and implementation.
  • Written for founders, marketers, and product teams.
Jump to latest articles

Content Categories

  • Web & UX – websites, funnels, conversion and experience.
  • Branding & Creative – visuals, messaging and storytelling.
  • SEO & Content – organic traffic and authority building.
  • Social & Paid Media – growth through campaigns.
  • AI & Automation – assistants, workflows and tools.

Bookmark this page—new resources are added regularly as we test and refine strategies with clients.

Latest Articles & Insights

Browse by topic or simply scroll through the most recent pieces.

Web & UX

Layouts, conversion patterns and experience design.

Branding & Creative

Visual identity, messaging and content frameworks.

SEO & Content

Organic growth, authority and topical clusters.

Social & Paid Media

Campaigns, audiences and ad creative testing.

AI & Automation

Assistants, internal tools and workflow design.

Strategy & Operations

Planning, metrics and cross-team collaboration.

Web & UX

Before & After: Turning a “Pretty” Website into a Sales Asset

We walk through a real anonymised client redesign—from initial audit to final layout changes—and show exactly which decisions moved the needle on conversions.

Read case breakdown →
SEO & Content

Building a Content Hub That Ranks & Converts

How to pick a core topic, map supporting articles, and link them together to build authority in Google while educating prospects.

Get the content hub outline →
Social Media

30-Day Social Calendar for Service Brands (With Templates)

Done-for-you posting structure including awareness, proof, education and conversion posts—plus examples for each.

Download the calendar →
Performance Marketing

Diagnosing a Failing Ad Campaign in 20 Minutes

A checklist to quickly identify if the problem is offer, audience, creative, landing page or tracking—before you touch the budget.

See the diagnosis checklist →
AI & Automation

10 Repetitive Tasks You Can Automate This Quarter

From lead qualification to follow-ups and reporting, these are the easiest workflows to automate without rebuilding your tech stack.

View automation ideas →
Strategy

How to Set Digital KPIs That Actually Guide Decisions

Move beyond “more traffic” and “more followers”. Learn how to choose KPIs that align with revenue and capacity.

Read strategy guide →

Resource Library

In addition to articles, we’re building a set of downloadable resources you can use with your team: checklists, worksheets and plug-and-play templates.

  • Website & funnel audit checklists.
  • Campaign planning and tracking sheets.
  • Content and social media planning templates.
  • AI prompt libraries tailored for marketing & operations.

These resources are ideal for internal workshops, planning sessions and aligning stakeholders around a shared roadmap.

Available / Upcoming Downloads

  • Website Audit Checklist – Identify technical and UX gaps.
  • Offer & Funnel Worksheet – Clarify your offers and map funnels.
  • Campaign Brief Template – Align creative, media and analytics.
  • AI Assistant Planning Canvas – Design your first assistant flow.

Want early access to templates? Reach out via the contact page and tell us what you’re working on—we’ll share the most relevant ones.

For Founders & Owners

  • Use guides to understand what to ask from agencies or teams.
  • Review checklists before approving budgets and plans.
  • Align your leadership team around realistic goals.

For Marketing Teams

  • Turn playbooks into internal SOPs and campaign templates.
  • Use frameworks to justify tests and experiments.
  • Speed up onboarding for new team members.

How to Get the Most Value from PrimeLogic Insights

Information is only valuable when turned into action. Our goal is to help you move from “we should do this” to “here’s exactly what we’re doing next and who’s responsible.”

Suggested Approach

  • Pick one area to improve (website, ads, content or automation).
  • Read one or two relevant guides end to end.
  • Turn the main steps into a one-page internal plan.
  • Assign owners, deadlines and simple success metrics.

If you get stuck or need a second opinion, you can always reach out and we’ll help you refine the plan or execute it with you.

Ask us to review your plan

Frequently Asked Questions

A few common questions we get about our content, playbooks and working with PrimeLogic.

Can we use your frameworks internally?

Yes. Our articles and free resources are designed to be used by in-house teams. You can adapt them to your context, turn them into SOPs and share with colleagues—as long as you don’t resell them as your own product.

Are the examples based on real clients?

Most frameworks and numbers are based on real engagements. For privacy, we sometimes anonymise names or combine patterns from multiple projects into one example.

Will you create content specific to our industry?

We prioritise topics where we see the highest demand. If you have a specific scenario or industry, let us know—many new articles and templates start from client questions.

Can PrimeLogic implement what’s in the guides?

Absolutely. If you’d like our team to handle execution, we can use the same frameworks and tailor them to your tech stack, budget and internal capacity.